According to experts, approximately 95% of the total population of Japan regularly read manga. The main classification of manga (in any format) is the gender of the target audience, therefore publications for young people and for girls usually easily differ on the cover and are located on different shelves of the bookstore. On each volume there are notes: “for six-year”, “for secondary school age”, “for reading on the road”. There are also departments of “manga at times”: you buy at half price, after reading, you return for a quarter of the amount.
Also in Japan, a manga cafe ( 漫画 喫茶, マ ン ガ 喫茶 ) is distributed , where you can drink tea or coffee and read a manga. Payment is usually hourly: an hour costs an average of 400 yen . In some cafes, people can stay at night for a fee. There are also specialized manga libraries, however, due to the wide availability and cheapness of the manga there are few such libraries in Japan. Often, the manga is distributed through the Internet in the form of amateur translations – scroll. Manga is not limited to the entertainment sphere – in Japan, textbooks on various subjects, written entirely in comic book format, are often published.
Magazines anime, compared with manga-periodicals, much less. Manga journals are published by almost every major publishing house in Japan. The first manga magazine – Eshinbun Nipponchi – was created in 1874. Most of such publications as Shonen Sunday or Shonen Jump , comes out weekly, but there are also monthly ones, for example, Zero Sum . In common parlance, such magazines are called ” telephone books “, since they are very reminiscent of both the format and the quality of the print. They simultaneously publish several (about a dozen) manga series, one chapter (about 30 pages) at the same time in every issue. Serial manga is the main format of publications. In addition to serials, magazines also print “singles” (manga, consisting of one chapter, an English one-shot ), and four- frame enkoms . Magazines in their orientation, like the manga itself, are divided into many categories according to age and gender – for example, there are magazines with manga for boys and girls , for men and women , for children . The most popular ones are the youthful Shonen Jump and Shonen Magazine , which are published in circulations of 2.8 million copies and 1.7 million copies respectively. And in 1995 the Shonen Jump circulation was 6 million copies.
In magazines, low-quality paper is used , so the practice of painting black and white pages with different colors – yellow, pink is common . Through magazines, the creators of the manga have the opportunity to demonstrate their work. Without them, a mangak would not exist, says critic Haryuki Nakano.