In 2007, the International Manga Award ( International Manga Award ) emerged , for which artists from China, Germany, France, Malaysia , Taiwan , Russia, Great Britain , Spain fought for gaining .According to Prime Minister Taro Aso , the establishment of this award will allow foreign authors to deepen their understanding of the culture of Japan. In 2008, the Russian mangaka Svetlana Chezhina took the second place in the International Manga Prize with the English version of the work “Portrait / ShoZo”, published in Russia by the publishing house “Maglatronics”. Previously, the annual international festival de la Bande Dessinee in France was considered the most honorable among international competitions (only manga translated into French is involved).
Manga is one of the main segments of Japanese popular culture and is the basis of many visual arts. The popularity of manga both in Japan and in other countries, by some specialists is designated as phenomenal. In Japan, the manga is the subject of frequent disputes and has both supporters and opponents. One of the main reasons for the wide distribution of manga in Japan is the tendency of the Japanese to perceive information in the form of images. Many specialists and artists consider the manga to be a unique part of Japanese culture and advocate its preservation as such. Among the opponents are the opinions that the manga is a stultifying kind of art, propagandizes cruelty and anti-humanism, is associated only with violence and eroticism in people, forms “flat thinking” in young people when the artistic image is replaced by a stereotyped designation. In Japan, the first public movements against manga were formed in the 1950s – parents, teachers and government officials expressed concern about the possible negative consequences of excessive obsession with comic books.
Frederic Schaudt in his book Dreamland Japan: Writings on Modern Manga called the manga “a fully-formed artistic medium on a par with novels and films”. American philosopher Noel Carroll attributed manga (as well as anime) to the category of mass art.